As the Creative Marketing Assistant for Set & Stones, a San Diego jewelry company, I support the marketing team by creating email campaigns, online promotion, social media content, ads, etc. I collect quantitative and qualitative data to gauge the success of our digital marketing campaigns. I analyze current trends within the fashion industry, models, and influencers to prepare marketing materials and create content for social media platforms. I support the marketing team in daily administrative tasks, including photo editing, social media content creation, and managing/ updating company database and Squarespace website.
Instagram Stories for Set & Stones
I created Instagram stories for Set & Stones on different topics. Shown above are stories to shop the Set & Stones best sellers, Studs under $50, information on inventory and San Diego Pickup, and a Holiday Gift Guide.
Marketing Cards
These marketing cards live in each package going to customers and are also used at events to add a fun, festive pop while teaching the jewelry receiver more about the Set & Stones brand.
Set & Stones Product Photography
WEBSITE UPDATE
Before (left) and After (right) of a website update which included product photography of all existing pieces, photo editing and e-commerce store refreshing. This update allowed for the pieces to look more cohesive and for the site to be navigated more easily. Check out https://www.setandstones.com/ for the full line.