Eliette is all about lab-grown diamonds—molecularly identical to mined diamonds, but sustainable and affordable. Designing customized engagement rings and bands right from your computer, at a fraction of the price, has never looked so good. Eliette works closely with carefully vetted American labs that all use renewable energy; each lab is rigorously audited by a third party to ensure its carbon neutrality and the ethical treatment of its workers.
WEBSITE DESIGN
While thinking about how users will move through our site, I created web pages that continue to inform shoppers about the brand and guide them in picking out the perfect engagement ring and diamond. I utilized product photography, lifestyle photography, our brand guidelines, layout design, iconography, color, and typography to build beautiful brand pages.
PACKAGING DESIGN
Along with an Eliette ring comes beautifully designed yet minimally wasteful packaging: a care card, branded ring box, diamond certificate, handwritten note, certificate of authenticity, and an envelope to hold them all.
BRAND DECK
PAID SOCIAL MEDIA ADVERTISEMENTS
Working alongside a digital marketing agency, both of our teams ideated and strategized paid social posts, then I delivered all of the designed assets to market sale campaigns, bring in new email subscribers, and find new clients across the country.
EMAIL MARKETING
