Caelynn x Set & Stones was a capsule collection with influencer Caelynn Miller Keyes. I was responsible for designing the branding for the collection and all marketing assets which included emails, social media posts, Instagram and Facebook stories, Tik Toks, Website Landing page, and a Nordstrom Linesheet.
EMAIL MARKETING
Throughout the course of the three months in which the Caelynn Collection was live, I designed and delivered 8 email campaigns to promote the capsule and draw in pre-existing customers to purchase a few new pieces.
INSTAGRAM STORIES
Instagram Stories for the collection were posted throughout the course of the capsule collection, below are stories from the initial collection drop.
MARKETING CARDS
With every purchase of a Caelynn x Set & Stones piece came marketing cards that explained the collection and the brand. Because this collection brought lots of new people to our site, the behind-the-brand cards were crucial to introduce the company to new customers.
INSTAGRAM FEED
Along with curating Instagram Stories, I planned, scheduled, captioned, and curated all content for the Instagram feed during the months of the Caelynn x Set & Stones collection. During this time our follower count increased by 5,000 followers and engagement grew by 162% the week we launched the collection.
CAPSULE COLLECTION LINE SHEET
Along with the collection came a capsule line sheet. This document was sent out to retailers to market the collection for stores to buy. The Line sheet explained and displayed the products through layout design that complimented the rest of the Caelynn x Set & Stones branding.
